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EDWARD EUGENE ACKERLEY, Ed. D.

QUALIFICATIONS

Since 1976, Dr. Ackerley has been an account executive at Ackerley Advertising managing relationships between the agency, clients and media. Dr. Ackerley teaches college level courses at the University of Arizona and Northern Arizona University. These classes have included Marketing, Media Arts, Creativity, Sales, Public Relations, Leadership, Administration and Hospitality. His affiliation with the American Advertising Federation includes leadership roles in the American Advertising Federation Tucson including past president, and nationally as a governor, national board of directors and chairman of the Council of Governors. Recognition includes Advertising Professional of the Year, Hall of Fame and AAF Silver Medal Award. Creating Magic is both an educational seminar and book of the same title, and includes consulting and management training.

EDUCATION

Doctorate March 2006
Northern Arizona University, Flagstaff, Arizona
Doctor of Education (Ed.D.) (4.0GPA With Distinction)
Educational Leadership with
Community College Emphasis
May 12, 2006 (Commencement)

Masters Fall 1999
Northern Arizona University, Flagstaff, Arizona
Master of Education (M.Ed.)
Educational Leadership with
Community College Emphasis

Bachelor of Arts December 1979
University of Arizona, Tucson, Arizona
Major: Radio & Television
Minor: Romance Languages

Summer School
University of Florence  Summer 1979
Florence, Italy University of Arizona
Exchange Program

 

PROFESSIONAL EXPERIENCE AND EMPLOYMENT

1976-Present
Account Executive and Principal
Ackerley Advertising, Tucson, Arizona
Primary responsibilities include: (1) Principal contact between agency and clients (2) New businesses development (3) Customer/client satisfaction (4) Advertising and marketing professional consultation, planning, execution, purchasing and evaluation. (5) Client Service including client/agency meetings, strategy sessions and long and short-term objective and goal achievement.

1996-Present
Faculty Department of Marketing – Eller College of Management
Department of Theatre, Film and Television – College of Fine Arts
Department of Communication – College of Social & Behavioral Sciences
Department of Retail Sciences – College of Agriculture
University of Arizona
Tucson, Arizona

1996-Present
Academic Advisor
American Advertising Federation UA Chapter
Business of Entertainment Club
AAF NSAC Competition Team
American Marketing Association Competition Team
Department of Marketing – Eller College of Management
University of Arizona
Tucson, Arizona
Primary responsibilities include: (1) The formation and administration of student groups (2) Liaison with the American Advertising Federation (3) Liaison with the University of Arizona and the Fine Arts and Marketing Departments (4) Liaison with the American Advertising Federation Tucson and the local professional industry. (5) Mentor to club leadership and executive committee (6) Faculty coordinator of group’s involvement in the AAF National Advertising Student Competition and AMA Collegiate Competition Team

2000-Present
Faculty  – Statewide Programs
Department of Public Administration Management
Department of Hospitality Marketing
Department of Business
Department of Education/Educational Leadership
Graduate College – Administration
Northern Arizona University
Flagstaff, Arizona

2000-2011
Faculty
Department of Business and Marketing
University of Phoenix
Tucson, Arizona

1989-2005
Adjunct Professor and Guest Lecturer
Department of Office and Business Education
West, East, Downtown Campuses and Northeast Learning Center
Pima Community College
Tucson, Arizona
Primary responsibilities include: (1) The formation and education of over one hundred students per semester in upper division advertising and marketing undergraduate courses. (2) Development of curriculum and related syllabus to share practical experience and traditional learning styles. (3) To engage the professional advertising and marketing industry to participate in the learning experience. (4) To enhance academic outcomes by providing an energetic and enthusiastic approach to learning in the classroom.

 

PUBLICATIONS

2014
LMS Publisher Integration , O’Donnell Learn
LMS integration Virtual Focus Group January 16, 2014
Focus Group Participant

2013
Advertising 3.0 , Randi Priluck, Routledge -Taylor & Francis Group, 2013
Text Proposal Reviewer

LMS Publisher Integration , Peter Lull, O’Donnell Learn, 2013
LMS integration Virtual Focus Group November 22, 2013 3:30-5:00pm
Panel participant and reviewer

Beta Phi Leadership Conference , August 24, 2013 Sheraton Tucson
Presenter- Marketing and Sales Industry

2012
Understanding and Managing Public Organizations , 4th  Edition, Hal G. Riney,
John Wiley & Sons, Inc., Jossey Bass, Reviewer

2009
Advertising and Integrated Brand Promotion , 5th Edition, O’Guinn/
Allen/Seminik, 2009, Reviewer

2007
Services Marketing , 3rd  edition, Zeithaml/Bitner, McGraw-Hill Companies, Reviewer

2004
Advertising and Integrated Brand Promotion , 3rd Edition, O’Guinn/
Allen/Seminik, 2003, Test Bank Editor

2002
CreatingMAGIC,  1st  Edition, Ackerley, Nedder Publishing 2002
ISBN 1-893757-24-2

2000-2004
Contemporary Advertising , William Arens, 0072500417, Irwin Press,
Contributing Editor

July 1999
Creative Strategy in Advertising , 7th Edition, Jewler/Drewniany,
Southwestern/Wadsworth, 2001, Contributing Editor

February 2000
Advertising and Integrated Brand Promotion , 3rd Edition, O’Guinn/
Allen/Seminik, 2003, Editor

February 2003
Customer Behavior, A Managerial Perspective , Instructor’s Resource CD t/a
2nd Edition, Sheth, Mittal, Newman, 2004, Editor.

June 2003
International Marketing , Instructor’s Resource CD, 7th Edition,
Czinkota/Ronkainen, 2004, ISBN: 0-03-031378-3, Editor

June 2003
International Marketing , Product Support Website, Czinkota/Ronkainen,
7th Edition, 2004, Editor

 

AWARDS, HONORS & DISTINCTIONS

2019
Judge
Draper Competition for Collegiate Women Entrepreneurs
Center for Women and Financial Independence
Smith College
Northampton, Massachusetts

American Advertising Awards Judge
Fargo, North Dakota AAF
ADDY Competition Judge

2018
Community Service Award
88-CRIME, Inc. Blake Down Community Leadership Award
Awarded for service to the community in law enforcement and Furthering the mission of 88-CRIME anonymous tip line
Tucson, Arizona

Presenter and Judge
Black Hills Advertising Federation
American Advertising Federation ADDY Awards Judge
CreatingMAGIC presentation to membership
Rapid City, South Dakota

Judge
Draper Competition for Collegiate Women Entrepreneurs
Center for Women and Financial Independence
Smith College
Northampton, Massachusetts

Guest Faculty Judge
Jingle 101
University of Arizona College of Fine Arts
Jeff Haskell’s Music Class
Critique student jingle live performances

2017
Guest Coach – Softball
Honored faculty at Arizona vs Washington Softball Game March 24, 2017
C.A.T.S. Academics Program
The University of Arizona
Tucson, Arizona

 

Judge
Draper Competition for Collegiate Women Entrepreneurs
Center for Women and Financial Independence
Smith College
Northampton, Massachusetts

Faculty Honoree
Eller College Ambassadors
University of Arizona
Tucson, Arizona

SARSEF Honoree
Southern Arizona Research, Science and Engineering Foundation
2017 Science Fair
Reception Honoree

Guest Faculty Judge
Jingle 101
University of Arizona College of Fine Arts
Jeff Haskell’s Music Class
Critique student jingle live performances

2016
Faculty Honoree
Eller College of Management Student Council
The University of Arizona
Tucson, Arizona

Judge
Draper Competition for Collegiate Women Entrepreneurs
Center for Women and Financial Independence
Smith College
Northampton, Massachusetts

Guest Faculty Judge
Jingle 101
University of Arizona College of Fine Arts
Jeff Haskell’s Music Class
Critique student jingle live performances

2014-16
Faculty Presenter
Eller College of Management
Economic Development Program
Business Certificate Program
The University of Arizona
Tucson, Arizona

Guest Faculty Judge
Jingle 101
University of Arizona College of Fine Arts
Jeff Haskell’s Music Class
Critique student jingle live performances

 

2010-18
Faculty Mentor and Producer
Eller College of Management
AdFAIR – A Celebration of Advertising
Annual event – second Wednesday of February
The University of Arizona
Tucson, Arizona

2015
Judge
Draper Competition for Collegiate Women Entrepreneurs
Center for Women and Financial Independence
Smith College
Northampton, Massachusetts

2014
First Place – $3000 Winner – National College Competition
AT&T Brand Challenge
EdVenture Partners
Dallas, Texas

Second Place – National College Competition
Credit Karma Challenge
EdVenture Partners
Berkeley, California

Faculty Honoree
Pi Beta Phi Sorority
University of Arizona
Tucson, Arizona

2014
Faculty Honoree
Eller College Ambassadors
University of Arizona
Tucson, Arizona

Faculty Honoree
Eller College of Management Student Council
The University of Arizona
Tucson, Arizona

2013
Ray McNally Award
Arizona Interscholastic Association
For Outstanding Contributions in Promoting High School Athletics presented by AIA Southern Arizona Region High School Athletic Directors

Faculty Honoree
Eller College of Management Student Council
The University of Arizona
Tucson, Arizona

2012
Faculty Honoree
Eller College of Management Student Council
The University of Arizona
Tucson, Arizona

2012
Faculty Honoree
Eller Hispanic Honorary
The University of Arizona
Tucson, Arizona

2012 Fourth Place – National College Competition
Honda University Marketing Competition
EdVenture Partners
Berkeley, California

2009-10
Apple Polishers Award
Chi Omega Sorority
The University of Arizona
Tucson, Arizona

2009
First Place – $5000 Winner – National College Competition

Honda Insight University Marketing Competition
EdVenture Partners
Berkeley, California

2009
Bumps Tribolet Student Services Award – Outstanding Support of Students
ASUA Student Government
The University of Arizona
Tucson, Arizona

2007
Amabile Award
College of Fine Arts
The University of Arizona
Tucson, Arizona

2007
Excellence in Teaching
Eller College of Management Student Council
The University of Arizona
Tucson, Arizona

2006
Service Recognition Award The University of Arizona
Tucson, Arizona

2004
Service Recognition Award
American Advertising Federation
Tucson, Arizona

2001
Excellence in Teaching
Eller College of Management Student Council
The University of Arizona
Tucson, Arizona

2000
Excellence in Teaching
Apple Award
The University of Arizona
Tucson, Arizona

 

1999
Excellence in Teaching
Mortar Board
The University of Arizona
Tucson, Arizona

1999
Silver Medal
American Advertising Federation
Washington, D.C.

1989
American Advertising Federation Tucson Advertising Hall of Fame

1988
Advertising Professional of the Year

 

PROFESSIONAL DEVELOPMENT AND ADMINISTRATION

 

2019
Candidate, Mayor
City of Tucson
Tucson, Arizona
Independent Candidate running for Mayor. (1) Solicit 3000+ signatures and 300 $10 checks from city voters to qualify for ballot (2) Orchestrate campaign appearances and media interviews (3) Listen to constituents regarding important issues (4) Formulate a meaningful platform to present to voters

1995-Present
Founder and Educational Director
Creating Magic / Advertising Info Series
Ackerley Advertising
Tucson, Arizona
Primary responsibilities include: (1) Formulation of Info Series curriculum (2) Preparation and publishing of all session materials (3) Facilitation and instruction at bi-annual series presentation (4) Marketing and promotion of Info Series concept to potential attendees (5) Public relations activities to support media coverage of Info Series (6) Teach during each session

2009-Present
Founder, President
Coaches for Charity
Tucson, Arizona
One of four members who created and produce annual golf tournament and other events to raise funds for athletes whose college careers are cut short through some catastrophic phenomena. Golf tournament in April each year, Dude Ranch Auction in January and Tucson High School Kickoff Classic, Roskruge Cougar Classic, MLK Basetball Classic and other youth sporting events.

2015-Present
Board Member
Rillito Park Foundation
Tucson, Arizona
Engage with the community, government, sponsors and media to help save historic Rillito Race Track and to help implement a 25-year historic improvement plan for Rillito Park, on the national register of historic places. Main emphasis includes government and community relations, marketing and sponsorship sales.

 

2016-Present
Member
National Football Foundation
Tucson, Arizona
To assist organization in its mission to promote and develop the power of amateur football in developing the qualities of leadership, sportsmanship, competitive zeal and the drive for academic excellence in America’s young people, especially student-athletes in southern Arizona.

2019
Co-Chair
Msgr. Thomas Cahalane Retirement
Tucson, Arizona
Committee and reception chair

2017-2019
Member, 60th Anniversary
Our Mother of Sorrows Catholic Church & School
Tucson, Arizona
60th  Anniversary Celebration, Public Relations, Marketing, Master of Ceremonies

2009-2014
President
Sahuaro High School Football Boosters
Tucson, Arizona
Lead parent booster club of over 350 parents to raise funds for high school football team to assist in purchase of equipment, coaches’ stipends, and team travel. Raise over $25,000 annually through management of snack bar concessions, program ad sales, banner sales, annual golf tournament and sponsorship solicitation.

1999-2011
Chairman, Executive Producer
Jim and Linda Livengood Toys for Tots Golf Tournament
Tucson, Arizona
Chair committee to produce annual golf tournament benefiting Toys for Tots. Linda Livengood and Jim Livengood, Director of Athletics for University of Arizona were event celebrities for 11 years, currently serve as host.

2000-2013 National Member
Arizona National Golf Club
Tucson, Arizona Founding National Member of Arizona National Golf Club, home of the University of Arizona men’s and women’s golf teams. Instrumental in the relationship between the golf course and university.

2017-2018 Committee and Master of Ceremonies/Auctioneer
2009-2010 Producer
2004-2006 Executive Producer
2000 & 2004 Chairman
2001-2002 Chairman Emeritus
Tucson Arizona Boys Chorus Musicale Regale
Tucson, Arizona
Oversee and manage the operations of a fifty-member committee to plan and implement the largest fundraiser of the year for the Chorus. Previous celebrities include Luis “Gonzo” Gonzalez, Mayor Robert E. Walkup, Jim Livengood, Lute Olson, The Drifters, The Platters, The Coasters, The Shirelles, Dr. Richard Carmona.

 

1998-2012
Chairman
Armstrong Academy Foundation
Tucson, Arizona
Chair foundation to raise endowment funds and establish trusts for an elite private preparatory school. Serve as liaison between parents, faculty, administration and community.

1996-99
Chairman
Media Arts Advisory Committee
University of Arizona Foundation
University of Arizona
Tucson, Arizona
Chair committee chartered to advise the department chair and faculty on issues relating to curriculum development and future visionary goals, and to serve as a conduit between academic institution and the professional industry.

2004-2006
Board Member
Jordan Ministries
Tucson, Arizona
Board Member specializing in Marketing, Fundraising and Development.

1998-2000
Board Member
Catholic Vision Advisory Board
Diocese of Tucson
Tucson, Arizona
Member of board and served on Marketing Committee to advise diocese on monthly newspaper distributed to 300,000 Catholics in Southern Arizona

1994-1995 Appointed Member
2001 Business Department Advisory Committee
2005-2006 Pima Community College
Tucson, Arizona
Appointed by the department chairs of the West Campus, helped formulate recommendations for consistency in curriculum between four community college campuses.

1994-1996
Chairman
Council of Governors, American Advertising Federation
Washington, D.C.
National chairman of world’s largest professional advertising association. Guided organization through two major industry challenges. Managed Governors of fifteen national geographic districts representing some 50,000+ members in 225 local professional advertising federations and clubs and over 200 university and college chapters. The first and only chairman of the organization from Arizona in the year history of AAF.

 

1990-1992
Governor
12th District of the American Advertising Federation
Washington, D.C.
Presided over a five state region (Arizona, New Mexico, Utah, Colorado, Wyoming and El Paso, Texas). Helped coordinate and organize industry concerns and issues. Chaired one regional and one district conference committees, and served as general manager of these two national events. Coordinated interaction between district and local professional associations and represented district concerns to the national staff and board of directors.

1989-1996
Director, National Board of Directors
American Advertising Federation
Washington, D.C.
Represented the West on the national Board of Directors of the world’s largest professional advertising association. Chaired ADDY Auto Forward Committee and was delegate to a dozen other working committees

1990-2010
Chairman
Arizona Advertising Federation, American Advertising Federation
Washington, D.C.
Chair statewide legislative organization comprised of Phoenix Advertising Club and Tucson Advertising Federation and state university chapters. Monitor state and national legislative issues and manage industry proactive and reactive response to advertising issues.

1984-1986
President
American Advertising Federation Tucson
Tucson, Arizona
Served two full one-year consecutive terms as President of this American Advertising Federation affiliate. Only president in the club’s history to serve two consecutive terms. Managed membership of 150, increasing membership by 100%. Created and founded the American Advertising Federation Tucson Hall of Fame and created and managed the University of Arizona Advertising Federation. Managed the club during one of its most successful eras in history.

1982-1996
Director – Board of Directors
American Advertising Federation Tucson
Tucson, Arizona
Served on the Board of Directors of the Tucson Advertising Club, an affiliate of the American Advertising Federation. Chaired all sub-committees during tenure including: Education Committee, Auction Extravaganza, Tucson Tops ADDY Advertising Awards, Government Relations, Programs and Membership. Served twelve years, the longest running term in the clubs 55-year history.

1997-2001 
2003-2008
Chairman
Eastern Hills Aquatic Club
Tucson, Arizona
Served as chairman of neighborhood pool association serving 100 families in east Tucson. Responsible for finances, administration, membership recruitment and retention and promotion.

 

1995-2006
Chairman
Palo Verde High School 1976 Class Reunions
Tucson, Arizona
Organized and managed twenty-member committee to plan and implement twentieth, twenty-fifth and thirtieth high school reunions. Managed public relations activities and student search. Planned and managed three large events attended by over 1000 people.

1994-1997
Chairman
Concert Promotions Committee
Tucson Arizona Boys Chorus
Tucson, Arizona
Chair volunteer committee with primary responsibility for marketing three major local artistic performances. The Tucson Boys Chorus is a world renown fine arts choral performing group built on the tradition of boy choir repertoire. Implemented the first Seasons Ticket program in the organizations fifty-seven year history.

1984-1985
Chairman, Council of Parish Ministries
Our Mother of Sorrows Catholic Church
Tucson, Arizona
Chaired an organized lay person volunteer body to oversee parish life. Large catholic church with 2500 families registered. Managed five Parish Commissions including Liturgy & Worship, Social Outreach, Building and Maintenance, Christian Education & Formation and Human Resources.

1985-1986
Youth Minister – Youth Advisory Board Chairman
Our Mother of Sorrows Catholic Church
Tucson, Arizona
Organized and ran youth ministry program for over 200 high school aged students. Organized and ran religious retreats, monthly meetings and published monthly newsletter distributed to all registered teens.

1983-1990
Director and Coordinator
Tucson Christian Sports
Tucson, Arizona
Organized and ran city-wide sports organization involving over 1000 high-school aged students from over twenty churches. Coordinated hiring and training of officials, scheduling, and total organization.

CIVIL SERVICE AND VOLUNTEER POSITIONS

Coaches for Charity – Founder/President
Sahuaro High School Football Boosters – President
Rillito Park Foundation – Member
Tucson Hispanic Chamber of Commerce – Member
Tucson Metropolitan Chamber of Commerce – Member
National Football Foundation – Member
Toys for Tots – Jim and Linda Livengood Golf Tournament
Pima Council on Aging Ages ‘n Stages – Marketing Committee
Armstrong Academy Foundation Golf Tournament – Chairman
Tucson Parks Foundation – Member
Tucson Classics Celebrity Tennis Event – Member
Leukemia Society Tucson Chapter – Marketing Committee
American Cancer Society Tucson – Chairman Marketing Committee
United Way of Tucson – Chairman Marketing/Community Relations
Diocese of Tucson Pastoral Commission – Member
University of Arizona Golf Wall of Fame Committee – Member
Tucson Zoological Society – Corporate Sponsorship Committee
Jordan Ministries – Marketing Committee
Cursillo – Diocese of Tucson – Golf Marketing Committee

Dr. Ed Ackerley running for Mayor of Tucson